I went to Adidas' Fifth Avenue store next. Adidas opened the 45,000-square-foot store in December 2016.Adidas' flagship store also had a notable entrance. The Adidas store was designed with sports stadiums in mind, and the entrance was meant to look like the tunnel some athletes walk through before games. Like Niketown, the Nike Roshe Run Femme Adidas' store's entrance emphasized design  over product.The Adidas store had a more subtle and effective strategy for showing off its products, often placing shoes against walls with muted colors and using small, rectangular posters Nike Air Max 90 Femme Rose to separate the shoes into smaller groups that were easy to visually process.The products were better, too. Adidas has gained an edge on competitors with its "lifestyle running" shoes, which are more stylish than the typical running shoe and are often worn as fashion accessories.No matter their purpose, Adidas'  shoes looked way better than anything Nike had to offer, often using sleeker designs, more sensible color schemes, and versatile textures that made sense for exercise and everyday use.The store also highlighted the customer's ability to customize its products.The second floor had a section that Adidas ZX Flux Donne appealed to more creative types. Situated in the middle of the floor, the custom-design display wasn't intrusive, but it was obvious enough to draw the attention of a customer who might be interested in designing a custom shoe.

Customers Nike Roshe Run Mujer could then make and order their own designs in the store.The computers weren't quite as intuitive as they could be — they didn't indicate that users were supposed to scroll down at the beginning instead of clicking on the buttons at the bottom of the screen — but they were a smart way to engage customers who liked the brand's designs but weren't entirely satisfied with the color combinations available in Nike Air Max 95 Femme the store.The store also emphasized interactivity in creative ways.Rather than only using a treadmill for customers who wanted to try out shoes (there was a treadmill available on the bottom Nike Air Max Zero Femme floor), the second floor had a test track where customers could use clip-on sensors that would analyze their strides and allow salespeople to give them customized recommendations. The track was a smart way to encourage customers to reach out  to salespeople, rather than the other way around.The store allowed customers test out products in non-running contexts as well. On the bottom floor, a testing area with soccer balls and other sports equipment let customers get a sense of how products might work in sport-specific contexts.Between the first and second floors, there were two sets of bleachers where people could watch sports while their friends, family members, and significant others shopped.

By integrating the bleachers into the staircase, they gave non-shoppers a place to hang out without getting in the way of customers.Overall, Adidas Superstar Hombre Adidas was the  clear winner.I've preferred Nike to Adidas products for most of my life, so I was surprised by how impressed I was by the Adidas store. While it wasn't quite as flashy as its entrance indicated, it excelled where it mattered: in smart, carefully designed product displays and creative spaces where customers could test products in a wide variety of contexts. Tis the season for rom-coms. The weather is warm, the sun is Nike Air Max 270 Womens shining, and everyone is rocking the flirtiest items in their wardrobe. I don't know about you, but summer always takes me back to my teenage years — and that automatically makes me want to pick up a book about first love. Luckily, there are plenty of young adult rom-coms about the terrible, wonderful, exhilarating, terrifying process of falling in love for the first time. But which one should you read? I asked an expert: When Dimple Met Rishi Nike Air Max 2017 Femme author Sandhya Menon.