Running is the company's biggest footwear category: It brought in $5.3 billion in sales last fiscal year, more than its basketball and Jordan brands combined. Nike Air Max Vision Womens An exciting shoe like the Epic React has the potential to drive growth in that area.High expectations seem baked into the stock, as shares have risen 26% over  the last three months on investor optimism following the company's Investor Day conference, even though its December earnings report featured not only a decline in North Nike Air Max 90 Damen American revenue also, but also a 9% drop in net income.A lot is riding on Nike's latest bet to take back market share -- and buzz -- from Adidas. So pay attention when the Nike Air Force 1 Mujer Epic React comes out a month from now: Consumer response will tell us a great deal about the fate of Nike's new strategy.When investing geniuses David and Tom Gardner have a stock tip,Nike Air Max 90 Uomo  it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has quadrupled the market.*David and Tom Nike Air Max 270 Womens just revealed what they believe are the ten best stocks for investors to buy right now… and Adidas wasn't one of them! That's right -- they think these 10 stocks Nike Air Max 90 Womens are even better buys.

Under Armour, Inc. and Adidas are two of the best-known brands in the athletic world. Adidas has been around for decades, most notably dominating Nike Air Presto Donne global soccer, while Under Armour is the hot upstart from Baltimore. But over the last three years, the companies have been going in opposite directions. Adidas stock is up 217% in Nike Air Max 90 Mujer RosasU.S. trading, while Under Armour is down 59%. Will the trend continue, or is Under Armour an undervalued sporting goods play today?The chart below shows why Adidas' stock has Nike Internationalist Femme performed better than Under Armour's. Over the past three years, Adidas revenue growth and margins have been improving, while Under Armour's growth has Nike Air Max 95 Femme decelerated and margins are on the decline. What I think Adidas has gotten right over this period is leveraging its strength in soccer to enter other markets. Soccer' s improving popularity in the U.S. doesn't hurt, helping the company gain awareness and drive double-digit growth in adjacent training, running, and football categories. Nike Air Max 2017 Mujer These haven't traditionally been core markets for Adidas, but they're becoming important as the company expands its product reach. And they're helping drive revenue and margin  growth.

Brands are difficult to maintain long-term, especially as competitors see where others have succeeded and attack those strengths. Under Armour is facing a lot of  challenges; other sporting goods companies see the success it has had with performance wear and have begun to introduce their own products. Nike, in particular, Nike Air Max 95 Femme has attacked every major product category Under Armour has, and has in many ways made more attractive products. What I think we're really seeing is a branding problem. Nike Air Max 90 Femme The company's aggressive, bright designs haven't been as popular as more subdued and subtle styles introduced by Nike and Adidas, and Under Armour's product missteps haven't Nike Air Max 270 Damen engendered much consumer loyalty. Adidas seems to be a more common brand around town, while Under Armour seems like it's seen less and less -- and that's not good for any brand. Nike Air Force 1 Femme