What would Jesus wear? The sickest sneakers ever dropped, most likely.Nike Air Max 97 Femme Nike shoes with actual holy water in the soles are going for as much as $3,000 a pop, Nike Air Max 270 Damen and sold out in mere minutes when they dropped Tuesday morning. “Jesus Shoes” are made with 100% frankincense wool (get it?), while the laces are strewn with a crucifix.The godly Nike Air Max 95 Femme shoes were made by Brooklyn-based product design company MSCHF, which created about two dozen of the kicks as a way of trolling “collab culture,” its head of commerce Daniel Greenberg tells The Post.“We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company Nike Air Max 90 Femme Bleu that sells iced tea at bodegas,” Greenberg says. “So we wanted to make a statement about how absurd Nike Air Max 90 Damen collab culture has gotten.”
To do that, it started with “one of the most influential figures in history,” Jesus Christ.“We were wondering, what would a collab Nike Air Max 90 Mujer with Jesus Christ look like?” Greenberg says. “As a Jew myself, the only thing Nike Air Max Classic BW Womens I knew was that he walked on water.”Enlarge ImageMSCHF Jesus ShoesMSCHF’s Jesus Shoes sold for as much as $3,000.MSCHFThe holy water MSCHF injected into Air Max 97 bubble soles came from Nike Air Max 95 Mujer the Jordan River — “I have a friend in Israel,” Greenberg says Nike Air VaporMax Damen — and was blessed by a priest.Shoe drops like these, followed obsessively by rabid fans called “hypebeasts,” have become an economy unto themselves. Cash-strapped fashion fans are even turning to the underground streetwear market to make ends meet, Nike Air Max 270 Damesreselling duds from the likes of Supreme and Kith.
To promote its shoes, MSCHF sent about six Adidas Superstar Mujer pairs to YouTubers and other big shots, such as rapper A$AP Rocky, prior to the drop. Then, by 11 a.m. Tuesday, it posted them on the retail site StockX.The shoes were in Nike Internationalist Mujer no part affiliated with Nike — MSCHF bought the sneakers at retail value Nike Air Max 90 Womens and hand-created the design. MSCHF anticipates making “biweekly drops at 11 a.m. on every second and fourth Tuesday of each month,” Greenberg says.“But this one was the holiest of all the collabs,” he says.Holmes and Markle aren't Veja's only famous Nike Air Max 95 Damen fans. Emily Ratajkowski, Chlo? Grace Moretz, and Emma Watson are also on the ever-growing list.Each product we feature has been independently selected and reviewed by our editorial team.